Laundry & Home Care: Facts & Figures
We operate in the laundry care and household cleaner segments. Our laundry products comprise heavy-duty detergents and also special detergents.
Product Portfolio
- heavy-duty detergents
- fabric softeners
- laundry conditioning products
- dishwashing products
- all-purpose cleaners
- scouring agents
- floor and carpet care products
- bath and toilet cleaners
- glass cleaners
- kitchen cleaners
- specialty cleaners
- air fresheners
- insecticides for household applications
Growth Strategy
- Expansion of global market position on the basis of leading position in Europe
- Regional growth taking priority over the development of additional product categories
- Further expansion of the position in the US market
- Growth through innovations
- Expansion of the product portfolio of household cleaners, particularly in the countries outside Europe
- Growing faster than the market in every country