For its introductory summary to the subjects of environmental protection and sustainability, the Henkel has been awarded the Goldener Pfeiler prize. This award by the German Public Relations Society is in recognition of outstanding  deployment of public relations instruments. Henkel received the "PR Oscar" for its Guided Tour, an animated presentation that visualizes Henkel's commitment to environmental protection and sustainability. Viewable at Henkel's sustainability site on the Internet, the film was rated for originality and the creation of new conceptual approaches.

The Tour guides visitors through the activities of Henkel. It gives examples showing how such issues as environmental protection and social responsibility are harmonized with economic demands. It is an innovative, entertaining and easily understandable instrument aimed at awakening enthusiasm on the part of newcomers (and especially laypersons) for environmental protection as practiced by Henkel.